Our Work / Clear. Consistent. Compelling.

Classic craftsmanship can be found throughout the newly launched Caddell & Williams web site created by Visible Theory.

A distributor of fine craftsman spirits, Caddell & Williams approached Visible Theory looking to create an online catalogue for the products they offer. Caddell & Williams needed an interactive solution that was authentic to the items they sell – their vision was to express appreciation of excellent distilled spirits through a web site that displayed each featured product with distinctive detail and refined simplicity.

Visible Theory delivered a clean mix of modern personality and rich tradition for our client’s new site. The Caddell & Williams web site organizes the products and allows each site visitor to easily find information on the distiller brand of their choice. Each product is showcased with a photograph and synopsis of the history, flavor, aroma, and distilling technique used for that particular liquor. Caddell & Williams online catalogue is now a central hub of their business and a superb reference for all fine spirit connoisseurs.