Our Work / Clear. Consistent. Compelling.

Visible Theory has launched a new web site design for Baxter of California, a leading manufacturer of fine men’s grooming products.

The new web site design, which was developed from the ground up by Visible Theory, offers a complete e-commerce and marketing solution for Baxter of California, with a whole new look and feel to the interactive experience for Baxter of California online customers. This web site was built dynamically and all features are controlled by the staff of Baxter via a simple, easy to use Content Management System.

With use of the Content management System (CMS), Baxter has the ability to manipulate almost every aspect of the site. Some key features are complete control of product inventory, with ease of adding new products and generating sales reports. The home page was built using a modular system making it incredibly easy to add, revise, or delete promotional content via the CMS. Adding both physical and online retail locations is also just as easy.