Hire Ground Established
Visible Theory has completed a multi-level campaign for a new online-based career and project marketplace.
Hire-Ground, a Los Angeles based company came to Visible Theory with the task of defining and creating their entire brand identity, marketing strategy and web site infrastructure.
After a series of bran and market research studies, an overall style was defined and approved. The colors green and grey were selected as the foundational palette to represent the brand and all collateral. Visible Theory produced the company’s logo and applied it to several other bi-products of the campaign including print and online advertisements, direct marketing items, and corporate materials.
The web site was built as the company’s core product and function. The idea was to facilitate an online auction-like environment for buyers and providers of creative and technical services. Some of these services include: web design, programming, database development, art direction, print design, illustration and photography. A buyer posts their project needs and providers bid accordingly, offering both parties an extremely efficient and diverse way of doing business.
Visible Theory will continue to be involved with Hire Ground on an ongoing basis as their dedicated vendor.
