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Visible Theory has completed a new web site for the Canadian Micmac tribes’ GMRC, a nonprofit natural resource management company. The new site is completely dynamic and utilizes leading content management features and integrated e-Commerce functionality.

“Giving GMRC a more robust web presence is exactly what all nonprofits need in these trying times,” said VT Creative Director Scott Wolfe. “ Visible Theory is excited to be part of the project that gives a thousand year old tradition a modern and sophisticated call to action. Whether that is helping clean up the shoreline or attending a guest lecture, everyone in the community can get involved.”
 
GMRC works with the Canadian Government’s Department of Fisheries and Oceans and is responsible for building awareness of aboriginal knowledge of environmental resources and scientific research.

“Our current project is studying possible impacts on salmon from environmental contaminants and how that relates to the communities”, says Mark Sark, CEO of GMRC.
 
Atlantic Salmon is woven into the local native Canadian culture and heritage and GMRC is doing its part to make sure it will also be a part of the future. GMRC is also responsible for stock enhancement for lobsters in the Bay of Chaleur.

Over 90 percent of Quebec is public land and there are over 70,000 native people, from Inuit and Cree in the far north to Mohawk and Micmac further south.