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Visible Theory has recently completed a branding and marketing project for a new online search engine company.

The Irvine, CA based Pogojump, Inc. approached Visible Theory with the task of defining the company’s online and offline brand identity and marketing strategies.

The aggressive campaign is targeted at both consumers and potential advertising customer base. In addition to corporate branding, a full-scale print and online marketing plan was developed. On the print side, full-page magazine advertisements as well as direct mail components were designed.

The Pogojump web site, which is currently being developed by Visible Theory, will be based around a PPC (Pay-Per-Click) system that is similar to Google and Overture.

Visible Theory will continue to be involved with Pogojump on an ongoing basis as their dedicated vendor.