Our Work / Clear. Consistent. Compelling.

Micah’s Coffee, a new east coast retail coffee chain, hired Visible Theory to complete a full scale campaign including branding, advertising, and packaging.

After an in-depth selection process, Visible Theory was selected to help promote and develop this up and coming chain. Visible Theory first created a new logo to convey the regional presence and projected customer demographic. To complement the logo, a full line of packaging was developed incorporating the newly defined brand.

In addition to packaging, Visible Theory developed an ongoing advertising campaign to promote awareness of the newly established chain. Visible Theory will continue to further develop the advertising and branding goals of Micah’s coffee.