Our Work / Clear. Consistent. Compelling.

Visible Theory recently launched a completely new brand for Osote Publishing and its major products. Examkrackers and AudioOsmosis.

Osote, a leader in the publishing of test preparation products approached Visible Theory with the challenge of creating a new identity to expand their market share and update the image of the products offered while still appealing to their loyal customer base. The goal of the project was to create a brand and universal style that would be friendly and approachable yet retain the integrity of the company and products.

As part of this large-scale project, Visible Theory was responsible for creating three new brand logos, a complete series of book covers as well as a redesign of corporate collateral materials.

The introduction of the new brand identity into the market has been a resounding success for Osote and has revitalized their image.